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Cognizant’s New Strategy: 13,000 Former Employees Rehired Across 40 Countries

Discover how Cognizant’s boomerang hiring strategy is transforming the IT workforce and setting new standards in employee loyalty.

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Cognizant welcomes 13,000 former employees back to its fold in 40 countries as it makes strategic moves to enhance its global talent pool with these “boomerang hires.” This wave of rehiring speaks of the company’s strong workplace culture and progressive approach toward talent retention; it sets a trend in the IT industry on how long-term relationships can be maintained with former employees. First and foremost, what Cognizant has displayed under CEO Ravi Kumar’s leadership is that it is worth rehiring experienced talent who may have knowledge about the company’s operations and culture but still enjoy minimal onboarding time.

 

The Rise Of Boomerang Hiring: Why Former Employees Are Returning

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The strategy Cognizant adopted in bringing back old employees speaks volumes about the changed approach in talent management among IT firms. This strategy position exits from the company as opportunities for developing long-term relationships. It follows the pattern maintained by leading companies, including Deloitte, which always has strong programs to keep in touch with old staff.

CEO Ravi Kumar said that the return of these workers is a testament to the work culture Cognizant holds in place, focusing on growth, learning, and innovation. “People who left us are returning, and nothing could speak more to the strength of our culture,” he said. The hiring approach emphasizes respect and loyalty, which brings the employer and employee together, as the ex-team members are eager to rejoin.

 

Benefits Of Boomerang Hiring For Cognizant

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  1. Reduced Onboarding Time and Costs: The employees who used to work here already know the system well, so they do not require as much extensive training as recruits; thus, they can adjust to teams faster than newcomers.
  2. Cultural Fit: Boomerang employees already know the company values and expectations that can facilitate quick adjustment according to the current business needs, bringing higher productivity and smoother workflows.
  3. Enhanced Market Presence: Rehiring professionals in key markets as skilled and requisite professionals will further enhance the reputation of Cognizant as a world-class digital and technology solutions provider.
  4. Positive Employer Branding: This company’s image improves by focusing its recruitment and re-employment efforts on former employees, showing commitment to a supportive, progressively built workplace.

 

Cognizant’s Talent Strategy: A Focus On Engagement And Development

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The IT scenario has remained quite competitive, and Cognizant’s strategy emphasizes career development and employee engagement. With its acquisitions of Belcan, which has more than 6,500 employees, Cognizant’s efforts seem clear about improving its workforce and gaining long-term growth. Though Cognizant’s headcount has recently slightly reduced, the resurgence of returning talent underscores the company’s resilience and adaptability.

In addition, Cognizant will further upscale its campus hiring engagement in the next year. It is to expand further into the youth talent space. This multi-pronged, three-legged structure combining campus recruitment, acquisitions, and boomerang hiring poises Cognizant as a forward-thinking leader in managing its talent pipelines.

 

Why Other Companies Are Embracing Alumni And Boomerang Programs

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Cognizant’s success in rehiring former employees is a valuable lesson for companies looking to build a loyal and skilled workforce. As organizations increasingly realize that rehiring experience pays off, companies increasingly prefer this type of talent. Alum programs keep these former workers connected and engaged with the organization by maintaining contact and continued integration via networking, mentoring, and internal job openings.

For most tech companies, boomerang hiring is particularly valuable because it brings back skilled professionals who can make an immediate impact, given their familiarity with the company operations and the dynamics within the industry.

 

The Future Of Boomerang Hiring In The IT Industry

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In hiring former employees, Cognizant confirms the requirement for a positive, growth-oriented work environment. Cognizant sets a new benchmark for the IT industry on talent retention and long-term workforce development by building happy employees and creating solid connections with alumni. As the company continues to grow its global presence, its commitment to welcoming back former employees strengthens its teams and positions it as a trusted and supportive employer in a highly competitive field.

Through this initiative, Cognizant is showing the value of boomerang hires and proving that when companies treat employees well, they will likely return.

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Bhagyashree Taparia
the authorBhagyashree Taparia
Content Writer
I'm an MBA student with a genuine love for reading and creating content. Writing has become a way for me to explore and express ideas, and each piece I work on feels like an opportunity to connect with others. Whether I'm diving into a good book or crafting a new piece, I'm constantly learning, growing, and finding joy in the journey of storytelling.