Emirates is the largest airline and flag carrier in the United Arab Emirates. The airline has occupied the top spot on the trends after their new advertisement goes viral. In the video, a woman stands on the top of Burj Khalifa in Dubai for an Emirates ad. The 33 seconds ad has caught the attention of people all over the world.
Woman In Emirates Ad
Nicole Smith-Ludvik, who is a professional skydiving instructor, features in the Emirates ad. She dressed as an Emirates cabin crew member. The ad beings with a close-up shot in an Emirates uniform of Nicole Smith-Ludvik while holding a few series of message boards. The message board reads, “Moving the UAE to the UK Amber List has made us feel on top of the world. Fly Emirates. Fly Better.”
After the last board, the camera zooms out, and it is found that Nicole is standing on top of Burj Khalifa, 828 meters above the ground. Nicole shared the video on her Instagram and shared her feeling about being on top of Burj Khalifa. She wrote in a post,
This is, without a doubt, one of the most amazing and exciting stunts I’ve ever done. Follow me @nicolesmithludvik A big shout out to Emirates Airlines for your creative marketing idea! It was a pleasure being a part of the team! Huge thanks to @primeproductions_amg_alan & @mecachis7 at #primeproductionsamg for the incredible opportunity and to @daguvnor and the team at TECS Event Services for your professionalism and focus on safety. Cheers to the dream team! 🧡
Emirates Behind The Scene Video
People could not believe their eyes on what they saw. There were questions about the authenticity of the Emirates Ad. Soon after, Emirates released a behind-the-scenes video and showed how the ad video had been shot.
The climb to the top of the world’s tallest building, Burj Khalifa, took an hour and 15 minutes from level 160 of the tower. A single drone had been used for 5 hours straight to shoot the entire ad film in one continuous take. The ad was shot at 828 meters above ground level, making it one of the highest ad films ever to be shot. This Emirates ad was conceptualized by the airline company in collaboration with Prime Productions AMG.
Have you seen the Emirates ad? Isn’t it breathtaking? Let us know in the comments below.
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