Social media has taken the world by storm, helping celebrities reach out to more fans and followers. Whether it is a business or a model, without social media, people will not know about you or your brand. The same rule holds for celebs. If they do not have enough Instagram followers, people will ignore them.
When it comes to Instagram, the photo-sharing social site has more than 500 million active users on a daily basis, and therefore, celebrities make the most out of this platform and reap maximum benefits. Today, celebs buy Instagram followers to make money and reach out to a huge number of fans. That is the reason you must know why Instagram is so essential for celebs all over the world.
According to an article published on Bbc, Kylie Jenner, an American celeb makes approx $1.2 million for one post on the photo-sharing social site Instagram, as per a news report. So now, you can understand how celebrities make money buying Instagram followers.
Celebrity Fame, Status, And Popularity
These days, actors, models, singers, and artists are completely aware of the power of Instagram and they know that having more followers will not only help them earn millions of dollars but also boost their credibility as celebs. In simple words, to prove that you are trending and popular, you need to be active on Instagram and have active followers.
Fan or follower engagement is the key to the success of celebrities when it comes to their targeted audience. Celebs hire social media experts to answer fan questions, reply to comments, like fan’s posts, and follow a couple of fans too. These tactics will help in building a positive image of a celebrity as well as add value to the actor’s personal branding and help it improve further on Instagram.
Brands Pay Celebs To Support Their Products
It is nothing new of brands paying celebrities millions of dollars to endorse their watches, bags, lingerie, cosmetics, shoes, jackets, jewelry, and more. That is the reason why popular celebs take to Instagram to post stunning photos and videos endorsing company products. Then, the amount of cash earned varies on the kind of social platform and the number of followers. Let us explain this point with the help of an example. For instance, Ronaldo has 227 million followers and earns approximately one million dollars for one post to her ardent followers on Instagram. It indicates why celebrities buy Instagram followers and likes.
Based on the findings of experts in the industry, Instagram is the golden egg for many celebrities and they are fortunate enough to have huge fan followings.
The amount of money earned by celebs on Instagram depends on a host of factors like the number of followers and the number of times people share or comment on celeb posts. The top three highest-paid Instagram celebs are Kylie Jenner, Ariana Grande, and Cristiano Ronaldo. They make $1.2 million, $966,000, and $975,000 for each post respectively.
The other celebs making money on Instagram include Selena Gomez, Beyoncé, Taylor Swift, Justin Bieber, Dwayne ‘The Rock’ Johnson, and Neymar. Did you know Calvin Klein wooed Justin Bieber, the pop artist to make the most out of the #MyCalvins campaign, running in 2014 as well as 2015? Justin was duly grateful and the campaign continued to reach out to a worldwide audience of over 469 million individuals. Calvin Klein’s social followers increased, by a collective five million.
More Search Engine Visibility
Did you know that Instagram search page likes those photos or posts garnering maximum likes as well as comments, making them increasingly visible on that network? Therefore, celebs buying followers help their Instagram account to gain widespread visibility and exposure, on social media sites, like Instagram as well as Google search.
For instance, if Julie is one such purchased follower when she likes a celeb’s photo, the visual will be displayed on her friend’s social profile, who is not a follower yet. She would be able to see the photo in the search results and will start following the celebrity. Therefore, it is about enhanced online visibility not only on Instagram but also on Google search results.
Celebs Want To Become Influencers
Celebs make money from acting, modeling, singing, and more. Then, they are full of aspirations when it comes to growing rich, and therefore, they want to become Instagram influencers and need followers on Instagram to realize their goals. When a celeb like Jennifer Lopez, for example, has huge followers, big brands will ask her to promote their products through social media. Consequently, the company pays the celeb millions of dollars for talking or sharing their products online.
Final Thoughts
When celebs buy Instagram followers, it not only helps them make millions of dollars but also boosts their celeb image on social media. It helps in their branding.
The current generation movie marketers are faced with an excellent opportunity while considering the platform of Instagram for marketing films. Movie marketing on this social media platform is mushrooming with giant blockbusters successfully marketing with Instagram.
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