As 2024 comes to a close, Zomato and Blinkit have released their year-end reports, offering a fascinating look at how India ate and shopped throughout the year. From food preferences to quirky purchases, these reports give a unique insight into the changing dynamics of consumer habits in India.
Zomato: India’s Favourite Dishes In 2024
Zomato’s annual wrap-up reveals the country’s obsession with certain foods and the fun stories behind some of the most popular orders:
- Biryani emerged as the undisputed king of orders, with over 9,13,99,110 servings ordered in 2024—an average of more than three orders per second every day.
- Pizza came in second with 5,84,46,908 orders, enough to stretch from Mumbai to New York City if lined up.
- Regarding beverages, Tea slightly edged out Coffee, with tea orders at 77,76,725 and coffee at 74,32,856.
A heartwarming highlight of the year came from a passenger who ordered 120 Manchurian combos to feed an entire train bogey. Another remarkable customer from Delhi visited 1,377 unique restaurants over the year.
Zomato also noted some incredible savings—one Zomato Gold member saved an impressive ₹2,24,591 on dining and delivery, making the most of the platform’s exclusive deals.
As for regional preferences, Delhi’s love for Gol Gappe (a type of snack) surpassed Mumbai’s preference for Pani Puris by 25 times.
In addition to the food insights, Zomato launched personalized features such as Roast Mode for those who enjoy some sharp humor and Sweet Mode for those looking for wholesome vibes, offering users a fun and engaging way to reflect on their dining experiences.
Blinkit: How India Ordered In 2024
Blinkit, the quick commerce leader, shared interesting trends from the retail side of things, highlighting products ranging from soft drinks to essentials:
- India ordered 1,85,17,980 cans of Coca-Cola, 84,35,783 bottles of Thums Up, and 14,57,616 bottles of Maaza in 2024, showing a clear preference for these beverages.
- In a quirky twist, one customer bought 1,203 bottles of Sprite in a single purchase, while 17.5 lakh condoms were ordered in Mumbai alone.
- Maggi, a favorite snack, remained highly popular, with 1.75 crore packs ordered and 7.89 lakh boAt earphones purchased throughout the year.
- Blinkit also saw some unusual but notable purchases: 55 bottles of Fevicol in one go, 1.64 lakh packs of dates, and 9,150 packs of Vicks cough drops.
These statistics underscore a shift toward convenience as customers increasingly turn to quick commerce platforms for everything from food to everyday essentials.
Consumer Preferences: What The Data Shows
This year-end wraps from Zomato and Blinkit reveal the growing trend of personalized consumer experiences. Both platforms used data to offer personalized insights into their users’ preferences. While food choices such as biryani and pizza reflect traditional tastes, the quirky and sometimes excessive orders, like the 120 Manchurian combos or 1,203 bottles of Sprite, point to a changing and more fun-loving consumer attitude.
The rise of quick commerce is also clear, with Blinkit’s rapid deliveries making shopping more accessible, even for large quantities of products. The strong performance of Maggi and beverages highlights a preference for comfort foods and popular drinks.
The Changing Landscape Of Retail And Food Ordering In India
2024 has shown that convenience and personalization are becoming integral parts of Indian consumer culture. Both Zomato and Blinkit are actively tapping into these dynamics, adapting their offerings to match the evolving needs and whims of consumers.
As we head into 2025, it will be interesting to see how these trends evolve, especially as brands continue to leverage data to offer more tailored experiences for users. Whether it’s through food delivery or quick commerce, both platforms have shown a deep understanding of Indian preferences, providing a blueprint for the future of consumer engagement in India.
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