Along with rapid globalization, it is tough for the businessmen to quickly react to the stimulus that would match with the thoughts of buyers. Many Indian brand origin businessmen were not able to stand firm in front of the global markets. Due to this, we Indians started to deviate towards imported goods that excelled in the field of quality and brand name. Nowadays, quality is overlooked in front of a brand name that may have originated from countries like France, Italy, or Korea even though we don’t know how to pronounce their names. The naming of brands depends on attraction as the owners have to attract the highest number of buyers as possible through precisely naming and summarizing a brand.
And no business trend stays hidden from us Indians for too long. So let’s have a look at how Indian brands used exotic foreign names rather than using local names to attract buyers from all around the world.
1. Lakme
Lakme is an Indian cosmetic brand which is owned by Hindustan Unilever. The company kicked off in 1952 as a subsidiary of Tata Oil Mills and is manufacturing goods for both international and local buyers since then. It was named with the context of the famous French opera named Lakme, which meant Lakshmi.
2. Allen Solly
You will be surprised to know that this brand is purely Indian and an initiative of Maura Fashion and Lifestyle. This Indian brand is a division of Aditya Birla Fashion and Lifestyle manufactures all those shirts and wallets in India. No matter how high standard its worth it as it’s all Indian mind that is behind it.
3. East Indian Company
This company which was a nightmare for Indians once is all ours and is owned by Sanjiv Mehta. Not only that but it has become a posh and luxury goods provider now. We need to feel proud now as the company that exploited us is owned by an Indian now.
4. Monte Carlo
Yet another brand that you thought was a foreign brand! This brand is a cent percent Indian woolen brand of the Ludhiana-based Nahar group. Another name to lure Indian costumers towards Made In India.
5. La Opala
This high-end luxury tableware brand has no different quality different than foreign imports. French accent best suits this French brand name as it sounds awesome.
6. Peter England
How astonishing and surprising is this! Indian brand with an English name that you had never thought would be belonging to India. Like Allen Solly, this brand too is a part of the Madura Fashion style and partnered with Aditya Birla Nuvo Ltd. Peter England has extended its popularity named as one of the largest menswearIndian brands.
7. Flying Machine
This brand is quite famous for providing quality goods in pocket-friendly rates. It is owned by Arvind Mills And Garment division. Proud to say, this is India’s first jeans brand and the icing on the cake is that it is India’s first home ground denim brand.
8. Louis Philippe
This premium menswear was named after a French king. Louis Philippe is owned by Madura Fashion and Lifestyle and was launched in the year 1989.
9. And Design
This brand came into existence in 1995 and its creative ideas perfectly meet international standards. The three pillars of this brand namely Anita Dongre, Meena Sehra, and Mukesh Sawlani made it spread its wings all over the globe successfully.
10. American Swan
This brand basically runs through an online shopping site selling jackets and jeans with other fashion accessories. This Gurgaon based online brand is owned by the American Swan Lifestyle.
11. Royal Enfield
This brand used to be a British motorcycle manufacturing company. Now it is based in Chennai and is owned by an Indian automaker named Eicher Motors Limited.
12. Jaguar Land Rover Cars
One of the most celebrated car brands, Jaguar and Land Rover are now owned by Tata Motors since 2008. Jaguar, after taking over by ford in 1990, which also bought Land Rover from BMW. Then these two British iconic was acquired by an Indian automaker after sold by Ford.
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