Actors entering into business and actors owning brands are always interesting and exciting to know. Actress Kriti Sanon joined Deepika Padukone and Katrina Kaif as the newest star to introduce her beauty brand called Hyphen. The news was posted on social media by the star on Thursday, the day she turned 33. She had just opened Blue Butterfly Films, her production company.
Kriti Sanon’s Beauty Brand: Hyphen
Kriti released the first advertisement for her brand on Instagram. She wished herself a happy birthday in the caption.
“Happy Birthday to me! It’s finally here! Today, on 27th July 2023, my heart is filled with joy and gratitude as I welcome you all to our world of Hyphen!”
She continued as the co-founder and chief customer officer,
“Hyphen is a hope of possibilities, opportunities and of adding more chapters to life! And this chapter of my life is super special! Turning my obsession of skincare into passion and then into a dream- a dream of getting a lot of amazing ingredients together to make power-packed products that actually work! We’ve hyphened the power of nature and potency of science to give multiple benefits from each product. People say “You can’t have it all!” But why not? Just HYPHEN it! Here’s to glowing and growing together! I can’t thank the entire team of Hyphen and my co-founders enough who’ve worked endlessly to get our baby out on my birthday. Best birthday gift ever! @always_brewing @tarunsharma88 @mohitjain.3110 @vikas.lachhwani @saurabh2014_ism We are live! Check out all the products on letshyphen.com Love & Gratitude.”
Hyphen
The cosmetics company Hyphen is reasonably priced. According to its website, the goods range in price from Rs.449 to Rs.649. The brand now offers a total of four items. They’re all believed to have undergone clinical testing, be vegan, Peta certified, and have no plastic footprints.
In order to create the high-end skincare line Hyphen, Bollywood star Kriti Sanon has teamed up with PEP Technologies, the parent company of mCaffeine. According to a release, PEP Technologies would invest INR 30 Cr in Hyphen and become the company’s main stakeholder. With Sanon are founder members of PEP Technologies Tarun Sharma, Saurabh Singhal, Mohit Jain, and Vikas Lachhwani, as well as Vaishali Gupta, senior growth manager of mCaffeine. Starting on day one, Hyphen will utilize mCaffeine’s current logistical network to reach 18,000 pin codes.
Message From Kriti
A message from Kriti on their website stated,
“Hyphen originated from a pure passion for skincare and a curious, driven mind that always wanted more in life! Each product blends a multitude of amazing ingredients from both nature and science to create a power-packed solution for every concern. I hope you enjoy the products as much as we enjoyed creating them for you.”
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