India’s new shooting sensation, Manu Bhaker has won the hearts of all Indians. The young player won two bronze medals for India at the Paris Olympics in 2024. On August 3, Manu Bhaker finished fourth in the 25-meter pistol final. The Indian shooter failed to win a medal at Chateauroux. Here’s how the Olympic performance of the young shooter impacted the endorsement fee.
Manu Bhaker’s Performance At The Paris Olympics
Manu Bhaker was so close to win the THIRD medal in Paris Olympics
She finished fourth in 25m Pistol
Still she won 2 Medals for India 👏Salute to Manu Bhaker! 🫡🇮🇳#ManuBhaker #Paris2024 #ParisOlympics2024 #Olympics #Olympic2024 pic.twitter.com/7Z4x1w95Q4
— Praneet Samaiya (@praneetsamaiya) August 3, 2024
The sensational shooter earned India the glory of embracing two bronze medals. The 22-year-old has already won two bronze medals in the women’s 10m air pistol and mixed team competitions. Manu appeared defeated following her eight-shooter final loss to Hungary’s Veronika Major, who eventually won the bronze medal. The young player revealed that she was nervous before the match and dissatisfied after it. Manu stated that she did her best to be calm, but after the match, she reminded herself that there would always be another time. The determined shooter said she avoided expectations and distractions.
Significant Rise In Brand Endorsements
Due to Manu’s recent success, more than forty firms have expressed interest in having her endorse their goods. Her growing popularity and influence are reflected in the explosive growth of her brand value. The cost of hiring Manu Bhaker for endorsements has significantly increased. The amount per contract has increased from Rs 20–25 lakh to over Rs 1.5 crore. This large leap demonstrates the increase in her value.
CEO Of IOS Sports And Entertainment’s Stance
Neerav Tomar stated, “We have got about 40-odd inquiries in just the last 2-3 days. We are focusing right now on the long-term association deals, and we have closed a couple of endorsements,” said Neerav Tomar, CEO and MD of IOS Sports & Entertainment, the company that manages Manu, to Times of India.
“Her brand value, of course, has jumped five to six folds. So anything we were doing before was in the vicinity of Rs 20-25 lakhs, now it has gone to the region of about Rs 1.5 crore for one deal of endorsements. This is a one-year kind of engagement for a brand category with exclusivity.”
The Rise To Stardom
The primary goal of Manu’s team is to win long-term sponsorship contracts. While there are some immediate changes, establishing long-term relationships is the main goal. Like Neeraj Chopra, who became legendary after winning a gold medal at the Olympics in Tokyo, Manu Bhaker is now on her path to becoming a huge sports star in India. The accomplishments of Manu Bhaker and the increase in her endorsements demonstrate her increasing success and influence in the sports world.
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