We’re living in an age where celebrity status is no longer confined to traditional ‘celebrities’. Today, if you have something to say and a mobile phone in hand, the possibilities are endless. By creating unique and engaging content and gradually building up an astonishing following on Instagram, TikTok, YouTube, or Twitter, people from all walks of life can become an influencer and get their voices heard.
The idea of social media influencers is relatively new, but they have fast become a big part of our day-to-day lives, from our morning scroll through Instagram to the dedicated hours of TikTok entertainment that is still helping us to get through the lockdown monotony. Just look at the recent—excessively binge-able—Netflix show, Emily in Paris, which welcomes us into the star-studded world of influencer culture.
In Ireland, it’s no different—many Irish social media personalities have climbed their way up the ranks of the social media stratosphere to make a big impression!
After taking into account the number of followers, average likes, engagement rate (how often people interact with their social media posts), estimated earnings per post, and more, women’s sportswear brand Zalando has crunched the numbers and revealed the top ten Irish influencers of 2020…
1. Nicole O’ Brien (@nicole.ob)
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In first place with an incredible 870k Instagram followers, we have the fabulous Nicole O’Brien. Originally from Cork, Nicole rocketed to fame after appearing in season one of the Netflix show Too Hot to Handle. Since her appearance in the American reality TV show, she’s cultivated a huge following on her social media channels, which she uses to discuss topics such as mental health and beauty standards as well as fashion lifestyle. Nicole’s estimated earnings per post equate to roughly €2,202- €3671, with an estimated yearly post earning of a staggering €422,992.
2. Keilidh Cashell (@keilidhmua)
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Next up with an impressive 572k Instagram followers, 195k subscribers on YouTube, and 2.3m TikTok followers is Keildh Cashell. Keilidh is Ireland’s most famous MUA and her social media accounts are full of weird, wonderful, and truly addictive makeup video tutorials. She has seen so much social media success that she has now launched her own makeup brand, KASH Beauty. Thanks to her creative makeup videos, Keilidh has an impressive Instagram engagement rate of 4.21%, and each of her posts is estimated to bring in around €1449–€2416.
3. Rosie Connolly-Quinn (@rosieconxxx)
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With 356k Instagram followers, Dublin-based fashion and beauty blogger Rosie Connolly-Quinn comes in in third place. Rosie uses her aesthetically-curated Instagram to discuss a variety of topics including fashion and motherhood. The top five audience interests that she covers in her social media influencer role are beauty and fashion (87% of her content), art and design (52%), business and careers (40%), fitness and yoga (38%), and children and family (37%). Her estimated earnings per post come in at €902–€1,504.
4. Suzanne Jackson-O’Connor (@sosueme_ie)
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The fourth most successful Irish influencer is Suzanne Jackson-O’Connor. With 285k Instagram followers, Suzanne has proved that it’s possible to build a beauty empire out of loyal social media and blog following. The influencer and entrepreneur founded the award-winning, cruelty-free makeup and tanning brand SOSU. As well as building her brand, she earns an estimated €723–€1206 per Instagram post.
5. Grace Mongey (@facesbygrace23)
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Grace Mongey is a Dublin-based influencer who specialized in beauty and fashion, art and design, family, and business. Grace’s Instagram page is full of wholesome pictures depicting family life as well as some fabulous makeup tutorials. As well as her original account, she also posts to @FBGHome, an Instagram account that documents her stylish home renovation. With 175k Instagram followers, Grace makes an estimated €443–€739 per post.
