6. McDonald’s
The sixth-ranked fast-food restaurant chain in the world, McDonald’s, has a market value of $196 billion. Richard and Maurice McDonald opened a restaurant in San Bernardino, California, the year they started the McDonald’s Corporation, an international fast-food franchise with American roots. They changed the name of their company to a hamburger stand and later converted it into a franchise. In 1953, the Golden Arches logo was first used at a restaurant in Phoenix, Arizona.
7. Visa
With a market value of $191 billion, Visa, a global provider of financial services, was able to claim the seventh spot. It makes electronic money transfers possible anywhere in the world, most frequently via prepaid, debit, and credit cards bearing the Visa name. One of the most valuable firms in the world is Visa. Additionally, they offer commercial payment solutions to governments and large, medium, and small enterprises.
8. Facebook
With a $186 billion market valuation, the massive social media company Meta (previously Facebook) was ranked eighth. It was established in 2004 by Mark Zuckerberg and his roommates from Harvard College. Meta Platforms is the parent corporation of Facebook, WhatsApp, Instagram, and Oculus. Due to its massive digital data collection, Facebook is one of the most influential businesses in the world, with billions of subscribers. However, the brand value of Facebook fell by 18%.
9. Alibaba
With a market value of about $170 billion, Chinese multinational technology company Alibaba took ninth place. It manages a diversified portfolio of businesses in many different industries around the world. One of the world’s most significant merchants and e-commerce enterprises is Alibaba. It was ranked as the fifth-biggest artificial intelligence company in 2020. In addition, it ranks among the world’s largest investment and venture capital businesses.
10. Louis Vuitton
The top 10 list of the most valuable global brands is completed by the most valuable luxury brand, Louis Vuitton. The corporation is worth $124 billion on the market. So when you see the initials “LV” on a piece of apparel, you know it will be quite expensive! The wealthy and elite segments of society are big fans of the French luxury fashion house, Louis Vuitton. LV initially produced luggage, but it swiftly expanded into the clothes sector and became well-known. The company has a vast selection of ready-to-wear styles for both men and women.
This year, 37 brands had an increase in rank. Over 75% of brand value in 2022 came from US-based businesses. Over half of the value of the Top 100 ranking is accounted for by the categories of Media & Entertainment, Business Solutions & Technology Providers, and Retail. While companies that have diversified into many categories and markets demonstrated faster brand value growth in 2022 and have a better likelihood of above-average growth, brands that are exclusively dependent on one category or market have the highest risk profile.
These are the top 10 most valuable global brands in 2022. Which name in the list surprised you the most? Let us know in the comments below.
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