Social media is the quickest way of transferring news. Everyone’s life now revolves around the internet. If you are from Uttar Pradesh, a good news for you. Looking at this aspect of social media UP Government came up with an exciting social media policy. So, in the world of social media if you know the basics of uploading videos, reels, and shorts on a particular platform then it can help you earn money.
Social Media Policy In Uttar Pradesh
The Uttar Pradesh Government is set to provide a big opportunity for common people other than social media influencers. The social media policy gives them a chance to earn Rs. 2 lakh to Rs. 8 lakh per month. All you have to do is promote state governments’ different initiatives on social media platforms like YouTube, Instagram, Facebook, and X.
The Uttar Pradesh government’s newly designed media policy allows to pay up to Rs. 8 lakh per month to an influencer to promote its scheme on different social media sites. They have also warned of legal action if any ‘objectionable content’ is put up on social media handles.
Depending on followers and subscribers on different social media platforms, the state government will pay up to Rs. 8 lakh per month to the user of the specific account holder.
How The Payout Will Work?
Now arises the main question – How? There are four categories based on which each of X, Facebook, Instagram, and YouTube are listed.
Payment For Content On X, Facebook, And Instagram
The category-wise maximum payout limit for payments to account holders or operators or influencers of X, Facebook, and Instagram at Rs 5 lakh, Rs 4 lakh, Rs 3 lakh, and Rs 2 lakh per month respectively.
Payment For Content On YouTube
The payments to account holders operators or influencers are based on category. The category-wise maximum payout limit for videos, shorts, and podcast payments on YouTube has been fixed at Rs 8 lakh, Rs 7 lakh, Rs 6 lakh, and Rs 4 lakh per month respectively, it added.
According to digital media policy, digital sources such as X (previously known as Twitter), Facebook, Instagram, and YouTube will also be encouraged to showcase content, videos, shorts, posts, and reels based on schemes and procurement of the state government through listing the similar agencies or firms and issue advertisement.
UP’s Social Media Policy Warns Against ‘Offensive Content’
The government of Uttar Pradesh makes it very clear that legal action will be taken against the operator of the social media account if any offensive, objectionable, and awful content is uploaded. The press note was signed by Principal Secretary Sanjay Prasad stating,
“In case of uploading such content, there is a provision for legal action against the concerned agency or firm as per the rules and regulations. Under no circumstances should the content be awful anti national or offensive.”
This policy will surely be very helpful for the needy or someone who wants to start earning. This will also help the people who are homemakers as you don’t have to be out for this job. You can start this work from anywhere and everywhere.
People have a positive approach towards the same as they look forward to taking all kinds of benefits from this media policy.
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