WhatsApp has announced the global launch of its Channels feature, which allows organizations and individuals to broadcast messages to their followers. However, the messages sent on Channels aren’t end-to-end encrypted. The feature was first introduced in June and was initially launched in Colombia and Singapore. Now, it is available in over 150 countries, including India. Continue reading to know more about the feature.
Here’s How The WhatsApp Feature Works
1. Enhanced Directory: The Channels feature comes with an enhanced directory that allows users to search for channels by category or keyword. The directory can be filter-based in a country and see popular channels based on followers, activity, and news.
2. Broadcast messages: Organizations and individuals can send text, photos, videos, stickers, and polls to users who follow them. Designed as a one-way broadcast tool, this allows the user to share updates with a larger number of users. Moreover, users can search from the directory to find a channel their favorite content creators created.
3. Channel Notifier: WhatsApp is also testing a Channel Notifier feature for beta users in its latest version update. This feature will notify users when a new message is posted on a channel they follow.
When Was The Feature Announced
On Wednesday, Meta announced that WhatsApp channels are rolling out to users in 150 countries. Meta owner and CEO Mark Zuckerberg announced the news on his channel. Users can officially join the official WhatsApp Channel to get updates about the platform. The messages sent via WhatsApp Channels will be displayed for 30 days.
The Channels feature is expected to be a useful tool for businesses, news organizations, and other groups that want to reach a large audience quickly and easily. It could also help combat the spread of fake news by allowing users to follow trusted sources of information. Moreover, to protect the privacy of the users, their phone numbers will remain hidden from the channel owners.
Overall, the global launch of the Channels feature is a significant development for WhatsApp and its users. With over 2 billion active users worldwide, WhatsApp is one of the most popular messaging apps worldwide. The Channels feature could help the app become an even more powerful tool for communication and information sharing. Meta has partnered with various Indian Celebrities like Diljit Dosanjh, the Indian Cricket Team, Katrina Kaif, and Neha Kakkar. What do you think of the latest feature? Are you excited to use the feature? Do let us know your thoughts in the comment section below. We’re eagerly waiting for your response. Stay tuned for further updates.
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