In response to the most grievous concern of food waste, the food delivery platform, Zomato has also rolled out a new feature called Food Rescue, through which they send the purchase order to customers within a 3 km radius of the recently canceled order at a discounted price. Therefore, the other nearby customers were saved and could have fresh meals at a budget-friendly value. With over 400,000 monthly cancellations of orders, Food Rescue is a feature that benefits customers, restaurants, and delivery partners.
Here’s a closer look at how this innovative feature works and the five smart ways it contributes to a more sustainable food delivery experience in today’s world.
1. Transforming Canceled Orders Into Savings For Customers
We don’t encourage order cancellation at Zomato, because it leads to a tremendous amount of food wastage.
Inspite of stringent policies, and and a no-refund policy for cancellations, more than 4 lakh perfectly good orders get canceled on Zomato, for various reasons by customers.… pic.twitter.com/fGFQQNgzGJ
— Deepinder Goyal (@deepigoyal) November 10, 2024
The core concept of Food Rescue is to make canceled orders available to nearby customers at a discounted price. Once an order is canceled, it appears on the app for customers within a 3 km range of the delivery partner carrying the order. By turning potential waste into budget-friendly options, Zomato curbs food waste and allows customers to enjoy fresh meals at reduced rates.
2. Maintaining Freshness With A Limited-Time Offer
More details –
The canceled order will pop up on the app for customers within a 3 km radius of the delivery partner carrying the order.
To ensure freshness, the option to claim will only be available for a few minutes.
Zomato will not keep any proceeds (except the required…
— Deepinder Goyal (@deepigoyal) November 10, 2024
For quality, Zomato has ensured a time-bound claiming window for Food Rescue. When an order gets canceled, there are only a couple of minutes to claim it. Thus, when food reaches another customer, it is fresh and has been freshened up. This well-balanced feature ensures that Zomato’s service makes its value smart and practical for customers as well as delivery partners.
3. Supporting Both Original And New Customers
The benefits reach both the original and new customers. When the original customer paid online, a share of the new customer amount is passed on to them, according to Zomato CEO Deepinder Goyal. This type of revenue-sharing model ensures that both parties are rewarded in this transaction and do not lose out on value.
4. Providing Revenue Assurance For Restaurant And Delivery Partners
This feature in Zomato is structured to protect restaurant and delivery partners from losses generated by cancellation. The restaurant partner will be fully compensated for the canceled order and a percentage of what the new customer paid for if the order is claimed. Zomato compensates its delivery partners for their efforts, so they do not lose any income even though their orders were canceled. This move reduces loss and promotes fairness and support within the system of Zomato’s partners.
5. Promoting Sustainability By Reducing Food Waste
As food waste is on the rise in the world today, Zomato’s Food Rescue feature helps support sustainability, as canceled orders can quickly get paired with a new family. This would ensure that food wastage is reduced in the large scheme of things while aligning with “eco-friendly” practices. In that regard, Zomato goes a step ahead of itself in carving out the company’s stance towards more eco-friendly practices in the sphere of food delivery.
A Step Forward In Sustainable Food Delivery
Food Rescue will make a real difference in Zomato’s fight against food waste. It would be available to customers around their location at a discounted price, with canceled orders made accessible, benefiting the restaurant partners and customers of Zomato while saving the environment. This feature is just one of Zomato’s many efforts to create a more sustainable, efficient food delivery experience.
As more customers and restaurant partners adopt Food Rescue, Zomato may be at the helm of reducing the conception waste in food delivery. In a small, telling way, this could also be proof that this food tech company still lays claim to innovation in helping sustain the planet without sacrificing convenience and quality.
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